What Should A Website Redesign Cost? And Do You Need One?

Thinking about redesigning your website but not sure how much to budget?

You’re not alone.

The cost of a website redesign can vary dramatically depending on your needs, goals, and the approach you take. But before we get into the numbers, let’s address two key questions:

What can a great website do for you? And more importantly, what’s it costing you to stick with one that’s not working?

Why Your Website Matters

Your website is more than just a digital placeholder—it’s the backbone of your online presence. Here’s what a good website does for your business:

• Attracts Your Ideal Audience: A professionally designed, user-friendly website helps you connect with the people who want what you’re offering.
• Builds Trust and Credibility: First impressions matter, and your website is often the first place potential clients or customers interact with your brand. A well-designed site shows you’re serious, professional, and trustworthy.
• Drives Sales and Bookings: Your website isn’t just there to look pretty; it’s a tool to convert visitors into paying clients. Clear calls-to-action and seamless navigation guide users toward taking the next step with you.
• Works 24/7: Unlike social media, which requires constant engagement, your website is always working behind the scenes—selling, informing, and driving inquiries while you sleep.
• Sets You Apart: In a crowded market, a beautiful, on-brand website positions you as the go-to choice. It’s your chance to showcase who you are and what makes you unique.

A great website isn’t just an accessory for your business—it’s an investment that pays off by working hard for you, day in and day out.

How to Know if Your Website Needs a Redesign

Not sure if your site is overdue for a makeover? Here are some clear signs it might be time to hit refresh:

• Your Website Isn’t Bringing in Leads: If you’re not getting inquiries, bookings, or sales, it’s time to evaluate whether your site is doing its job as a lead generator.
• It Feels Outdated: Design trends and user expectations evolve quickly. If your site looks like it’s stuck in 2015, visitors may assume your business is, too.
• You’re Embarrassed to Share It: If you hesitate to send people to your site because it no longer reflects your brand or value, it’s a major red flag.
• It’s Hard to Navigate: Confusing layouts, missing information, or clunky user experience can frustrate visitors and cause them to leave before taking action.
• Your Site Isn’t Mobile-Friendly: With most web traffic coming from mobile devices, an unresponsive site means you’re losing out on a massive audience.
• You’ve Outgrown It: If your business offerings, audience, or brand have shifted, but your site hasn’t caught up, it’s no longer serving you the way it should.

Want to dig deeper into evaluating your website’s performance? Check out our post, Website Check-Up: Is Your Site Actually Working For You? for a complete walkthrough.

The Cost of NOT Redesigning Your Website

If your website is outdated, clunky, or no longer aligned with your brand, it’s doing more harm than good. Let’s break down what it’s costing you to stick with the status quo:

• Lost Revenue: A confusing, slow, or poorly designed site can turn visitors away, costing you potential clients or sales. If even one high-ticket client bounces because of your site, that’s money you’re leaving on the table.
• Missed Opportunities: Your website is often the first impression someone has of your business. If it’s not showcasing your value, you’re missing out on opportunities to connect with your dream clients.
• Lower Visibility: A website that isn’t optimized for search engines means fewer people finding you online. If your competitors show up on Google and you don’t guess who’s getting the inquiries?
• Brand Damage: Your website is an extension of your brand. If it’s outdated, unprofessional, or doesn’t reflect who you are anymore, it weakens your credibility and makes it harder for people to trust you.
• Wasted Time: If you’re constantly answering the same questions because your site doesn’t provide enough information, or you’re struggling to make updates, your website is costing you precious hours that could be spent growing your business.

Skipping a redesign might seem like the cheaper option upfront, but the reality is that it’s costing you far more than you realize—both in tangible revenue and opportunities to grow your brand.

What Does a Website Redesign Cost?

Let’s talk about what it actually takes to redesign your website and what each option offers.

Website Templates (The DIY Route)
Templates are the most affordable way to redesign your website. Showit offers stunning, professionally designed templates that are fully customizable—no coding required.

Cost Range: $300–$1,000
What You’re Paying For: Access to a professionally designed template, the ability to customize it to match your brand, and a platform that’s easy to use without tech headaches.
Who It’s For: Entrepreneurs on a budget, those just starting out, or anyone who loves a hands-on project and doesn’t mind investing time instead of money.

Semi-Custom Website Design
A semi-custom design is the middle ground between DIY and fully custom. This involves purchasing a Showit template and hiring a designer to customize it for you. Think of it like renovating a house—you’re starting with the structure already built, but you’re making it your own.

Cost Range: $1,500–$3,000+
What You’re Paying For: A professional designer’s expertise to customize your template so it feels uniquely yours, without the price tag of a fully custom design.
Who It’s For: Business owners who want a polished site but don’t have the budget or need for a ground-up custom build.

Fully Custom Website Design
A fully custom website design is a luxury option. Everything is built from scratch to reflect your brand, meet your unique business needs, and wow your audience.

Cost Range: $5,000–$10,000+
What You’re Paying For: A completely bespoke design tailored to your business, extensive revisions, and often extras like custom animations, advanced functionality, or brand photography.
Who It’s For: Established businesses or creatives looking for a premium, fully branded online experience.

Other Factors to Consider

• Hiring a Copywriter: Professional copywriters can help you craft messaging that resonates with your audience, drives conversions, and clearly communicates your value. This typically costs $1,500–$5,000, depending on the scope of work.
• Hiring a Photographer: Brand photography adds a personal touch to your site, creating a cohesive and professional feel. This investment can range from $500–$2,500 or more, depending on the photographer and location.

The Best Way to Start

If you’re unsure where to begin, start small. Templates are an excellent option for getting a polished, professional website up and running quickly. From there, you can invest in customizations, better copy, or new brand photography as your business grows.

The key is to choose the option that fits your current stage of business while setting you up for long-term success. And no matter which path you choose, the most important step is to start.

Showit’s flexible design options make it easy for you to create a website that feels like you and connects with your audience.