It had been a long day. I spent the morning editing after working out, household chores, and running a couple of errands, you know the drill. Then I slammed down lunch, and was out the door for an afternoon shoot. I got home late that afternoon, exhausted from my day, and was greeted with the […]

What in the world does Little Red Riding Hood have to do with preventing burnout?! Keep reading, we’ll get to that! Photography is an exhilarating, challenging, creative career. It is also demanding, relentless, and lonely at times. Are there things we can all do that will keep us motivated and moving forward? Here are 3 […]

Photography, at its heart, is a service industry. We have an incredible opportunity in our role as photographers to serve folks in a unique way, that few others ever get the opportunity to do. However, when it's the wee hours in the morning, and we're sitting in front of the screen, blurry eyed and tired, […]

Usually when you say things three times in a row, its sticks better. So lets try this, CONTRACTS…CONTRACTS…CONTRACTS! If you are a photographer and are shooting ANYTHING for ANYONE without a contract STOP! Contracts are so important…and 100% NECESSARY! In fact, they are SO important, that I make my friends and extended family sign them, […]

Showiteers have a knack for jumping online and chatting each other’s day away. I was able to have that same privilege with Rachael Earl, the Owner and Lead Editor for Earl & Layne. She isn’t just any Showiteer- Rachael is actually one of the Showit Design Smiths and has probably been designing the longest with […]

A good friend and fellow photographer “misplaced” her Alien Bee setup about six months ago. For the life of her she couldn’t remember where she had left it; all she knew was that it was missing and she was heartbroken. It was covered by insurance, but she hadn’t filed a claim because she kept thinking […]

You’re back! Awesome! That means you’re ready to define yourself and take your business to the next level! Before we start diving in and re-branding, we need to come up with a strategy to define your brand. Let’s go over the key strategies we need to identify to get started. Branding strategies: Know your audience. […]
