When Sarah and I first started our business our photography skills were, well, lets just say “lacking.” In spite of that- somehow we managed to book and shoot 27 weddings in our first year! “How did this happen? Why did this happen? Did we just get lucky?” These were all questions that ran through our […]

Today we close out our series on how to create a stellar client consultation experience with our final thoughts on how to close your consultations strong. Sometimes it all comes down to asking the right question. ASSUME THEY WANT TO WORK WITH YOU In his 2008 TED talk, Dan Ariely talked about the psychology of […]

When you meet with a couple for the first time, you’re setting the tone for the rest of your relationship with them. You want that relationship to be based on one thing – TRUST. Clients who trust you don’t feel the need to mirco manage the photos on their wedding day. They allow you to […]

Today we continue our series about creating a stellar client consultation experience. In our last article, we talked about our very first client consultation and in case you missed it, it didn’t go well. Today we’re going to share some tips that will help you avoid the “job interview” scenario we encountered the next time […]

The first time we had a face to face consultation with a new wedding client, it was kind of terrifying. The couple asked to meet us at Starbucks. They sat down and the bride pulled out a steno notebook with The Knot’s most recent addition of “30 questions to ask your photographer.” The bride peppered […]

Blogs. As photographers, most of us have them, and if we don’t, we feel guilty that we don't. If we do have them, but never write on them, we feel even worse! I think that one of the reasons it is so difficult for us to be consistent bloggers as photographers is simply this: because […]

There is something to be said about getting your business out there on the Internet. These days, it is a necessity to have some sort of professional web presence, as it almost establishes you as “legitimate” in the business world. When I hear about a new business, I will typically jump on the Internet to […]

  Time Management is a hard thing- true struggle for most small business owners. While at photography conferences these past two years, I have had the privilege of listening to some of the greats in the industry explain how they learned to manage their time, how they failed at managing their time, and what improvements […]

Today is our first full brand makeover review! I hope to feature these weekly, so if you have a brand makeover that you want all to see make sure to email me at branding@showiteer.com or erica@ericavelasco.com. I am dying to feature you so please email me! I will send you a link to the questionnaire […]

What in the world does Little Red Riding Hood have to do with preventing burnout?! Keep reading, we’ll get to that! Photography is an exhilarating, challenging, creative career. It is also demanding, relentless, and lonely at times. Are there things we can all do that will keep us motivated and moving forward? Here are 3 […]